Privacy Policy

1.1 Interpretation

Capitalized terms have the meanings assigned to them in this Policy.

1.2 Definitions

• Account means the unique profile created for You to access the Service.
• Application means the mobile application titled “AuraMax - Daily Aura Score.”
• Service means, collectively, the Application, the Website, and any related services offered by AuraMax.
• Device means any device used to access the Service.
• Personal Data means information that identifies or can reasonably be linked to an individual.
• Check-in Data means information You provide relating to Your state, mood, or aura, including selfies, voice notes, text entries, and optional health data.
• Usage Data means data collected automatically through use of the Service, including device information, activity logs, and analytics data.
• User Content means photos, audio recordings, text entries, or other inputs You upload or submit through the Service.
• Website means auramax.app.
• You means the individual using the Service or the organization on whose behalf the Service is used.

We collect the categories of data described below. Certain categories may qualify as sensitive personal information under various privacy laws.

2.1 Personal Data You Provide

We may collect the following Personal Data when You create an Account or use the Service:

• Display name
• Email address or Apple ID / Google account identifier
• Optional profile details You provide

2.2 Check-in Data

To provide aura scoring and insight features, We collect:

• Selfies or photos submitted for AI aura analysis
• Audio recordings (voice notes) submitted for AI aura analysis
• Text entries submitted for AI aura analysis
• Optional Apple Health data (steps, sleep, workouts) — only if You explicitly enable HealthKit sync
• Your Aura Score history and daily check-in records
• Streak and rank progression data

You decide which information to provide. Selfies, voice notes, and text entries are processed by our AI and are not stored beyond the analysis session unless otherwise stated.

2.3 User Content (Including Photos and Audio)

User Content includes:

• Selfies submitted for aura analysis
• Voice notes submitted for aura analysis
• Text entries and daily logs

Important: We may use anonymized or aggregated data to improve Our AI models, algorithms, and product features. We do not associate such data with Your identity when used for internal development.

2.4 Usage Data

We automatically collect:

• Device type, operating system, and app version
• IP address
• Time stamps and activity logs
• Crash data
• Feature usage analytics
• Performance data

This data helps Us secure, improve, and optimize the Service.

2.5 Cookies and Tracking Technologies

The Website uses cookies, tags, and similar technologies for analytics, functionality, and security. The Application may use mobile identifiers for analytics.

We use the collected data for the following purposes:

3.1 To Provide and Improve the Service

• AI-powered aura analysis and scoring
• Personalized daily insights
• Rank progression and streak tracking
• Account management
• Service stability and debugging

3.2 To Improve AI Models

We use anonymized User Content to:

• Train and improve AI models
• Enhance accuracy of aura analysis
• Improve overall product performance

Such use is strictly anonymized or aggregated and not linked to Your identity.

3.3 Communications

We may contact You about:

• Updates and new features
• Service-related notifications
• Customer support responses

3.4 Marketing (Optional)

We may send You promotional emails unless You opt out.

3.5 Legal and Compliance

We may use Your data to:

• Detect or prevent fraud
• Comply with law enforcement obligations
• Protect Our rights

3.6 Business Transfers

If We engage in a merger, acquisition, financing, or asset sale, Your information may be transferred as permitted by law.

Where applicable, We rely on:

• Consent
• Contract performance
• Legitimate interests (e.g., service improvement, security)
• Legal obligations

We may share Personal Data:

5.1 Service Providers

With vendors who support the Service, such as:

• Cloud hosting (Supabase)
• AI processing (Google Gemini — server-side only)
• Analytics providers (PostHog)
• Subscription management (RevenueCat)
• Customer support tools

5.2 Business Transfers

As part of corporate transactions.

5.3 Legal Compliance

With law enforcement or regulators when legally required.

5.4 With Your Consent

Where You direct Us to share information.

5.5 Aggregated or Anonymized Data

We may share aggregated or non-identifiable data for analytics, research, or business purposes. We do not sell Your Personal Data.

By submitting User Content, You grant AuraMax a worldwide, royalty-free, sublicensable license to use, store, process, reproduce, modify, and create derivative works from Your User Content solely to operate, maintain, and improve the Service, including internal AI model training.

We do not publicly display Your photos, audio, or content without Your express consent.

We retain:

• Personal Data for as long as Your Account is active or necessary for the purposes described
• Check-in Data until You delete it or delete Your Account
• Usage Data for a shorter period unless needed for security
• Backups for limited periods as part of standard retention practices

We delete or anonymize data when no longer needed unless legally required to retain it.

Your information may be transferred to and processed on servers outside Your jurisdiction. We implement safeguards as required by law, including standard contractual clauses for international transfers.

Depending on Your jurisdiction, You may have rights to:

• Access Your Personal Data
• Correct inaccurate data
• Delete Personal Data
• Export Your data
• Withdraw consent
• Object to processing
• Request restriction of processing

You may exercise rights through in-app settings (Settings → Account → Delete Account) or by contacting Us at hello@auramax.pro.

You may request deletion of:

• Account and profile data
• All check-in history (scores, insights)
• Selfies and audio recordings
• Streak and rank data

Deletion is available directly in the app: Settings → Account → Delete Account. This action is immediate and permanent. Some data may persist where legally required.

We use administrative, technical, and physical safeguards to protect Your data. All data is encrypted in transit (TLS 1.3) and at rest (AES-256). However, no online system is entirely secure.

The Service is not intended for children under 13. We do not knowingly collect personal information from children under 13.

The Service may contain links to third-party websites or services. Their privacy practices are their own, and We do not control or endorse them.

We may update this Policy from time to time. Updates become effective when posted. We may notify You by email or through the Application for material changes.

If You have questions or requests related to this Privacy Policy, You may contact Us:

Email: hello@auramax.pro